Why mainstream media isn’t getting climate change issues

Op-Ed: Hurricane Ian and the coming climate crash Hurricane Ian is getting ready to make landfall in South Carolina this week. I spoke with the National Hurricane Center Director Rick Knabb this morning at…

Why mainstream media isn't getting climate change issues

Op-Ed: Hurricane Ian and the coming climate crash

Hurricane Ian is getting ready to make landfall in South Carolina this week. I spoke with the National Hurricane Center Director Rick Knabb this morning at the National Hurricane Center press briefing about what is likely to happen to our planet.

By 2050 we’re going to have 100 weather extremes a day.

I was just speaking to the University of Alaska researcher, Matt Bostock, about climate change and he said it’s the largest single threat to the planet. We are heading into a crash from which we may not be able to recover – the largest since the Industrial Revolution.

In this context, I have to say I’m amazed by the lack of attention paid by mainstream media to the threat posed by our warming climate.

The world’s media has been reporting climate change for decades – but that’s a lot longer than the human lifespan. And while it seems to be getting our attention now, when the issue becomes real is still a long way off.

Why? Well the key reason is that most media are owned by global corporations and the corporate climate crisis narrative is one with a lot of holes in it. But more importantly, there’s little interest from mainstream media because it’s not profitable to do so.

It’s an old chestnut, but the reason why mainstream media isn’t getting climate change issues is because those issues are seen as too complicated and too political. If you take the issue of climate change and present it in a way that is more palatable to a general audience, you will not get many mainstream media subscriptions and will not make the media’s profits.

And that’s why so few news reporters and journalists have an understanding of the science behind climate change. The media’s coverage on climate change is a great example of how the media’s role and responsibility is to inform the public, to enable them to think for themselves and to take responsibility for their own decisions, but they’re not doing it because they profit from doing so.

I’m going to tell you why the media isn’t interested in

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