Op-Ed: To tweet or not to tweet, now that Elon’s the boss…
From the Wall Street Journal:
As Twitter’s largest user, Elon Musk is one of the company’s most influential and polarizing executives. The company announced Monday that he’ll be retiring from his CEO role, as its top leadership and key employees gather in June to prepare for the company’s long-awaited IPO.
At the same time, Mr. Musk has continued to publicly champion the social-media platform — which recently surpassed Facebook as the world’s largest. The tweet sent over 280,000 people to buy Tesla shares a few minutes after the news of Mr. Musk’s retirement broke, according to MarketWatch. That’s more than two buys per second — the rate at which the company plans to sell shares to the public.
As of Tuesday morning, the tweet has received almost 10,000 retweets and 1,100 likes, according to the social-media analytics firm GraphSearch. The company has yet to respond to questions about if it intends to cut Twitter ties with Mr. Musk and if he’ll be replaced. In response to a tweet from Mr. Musk last month (which was originally retweets from the account of Tesla’s vice president — who was then removed, but who later reappeared), the company responded with a statement that said he had been removed because of “misinformation.”
After Mr. Musk’s tweet about Tesla came in at #4 on The New York Times‘ best-seller list, the company said on Twitter, “We have no plans to retire Elon.” The company even suggested that the tweet was a misunderstanding: “We’re sorry for any confusion. We will have a detailed note clarifying the situation.”
A year ago, the company said that Mr. Musk would be retiring once the company had secured a large enough market for the company. In recent weeks, though, Mr. Musk has remained firmly in the public eye and